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Time Life
Video Production
Time Life is a renowned creator and direct marketer of unique music and video/DVD products. The company is known for its distinctive, nostalgia-based offerings, including collections of classic TV shows, music hits from different eras, and thematic compilations.
Cross Promotion
Leveraging the Time Life demographic and combining that with concert cruise goers was a easy way to connect Time Life products and a captive audience. Time Life was able to market/ remarket to not only cruise goers but also those individuals who were interested in these cruises but were unable to attend them with DVD’s of the cruise concerts.
Experience
Attendees were able to get closer to their favorite music artist than ever before and experience a concert with such intimacy. Throughout the cruise attendees were able to purchase various Time Life material in this quasi direct to consumer model.
