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American Express
Serve
American Express Serve is a prepaid debit card offering a convenient alternative to traditional banking. It's designed for users seeking flexibility and ease of use, providing features such as online bill pay, free cash reloads at designated locations, and cash back on purchases. The card offers the benefits of American Express membership.
The Design
Our process goes through stages that help us create a through narrative that begins with understanding the product and ends with achieving the set KPI. A good advertisement doesn’t just look good or hit a particular emotion, it must perform good.
Serve Kindly
The finished advertisement hit all of the goals intended creating an ad that invoked an action. The campaigns conversions were more above average resulting in a higher than expected ROI.