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Kenya
Growing up proud like me
The Kenya doll, introduced in the early 1990s, was a groundbreaking addition to the toy market as one of the first African-American fashion dolls. Targeted towards young African-American girls, Kenya was designed to be relatable and empowering, featuring authentic hairstyles and skin tones that could be changed in color and style. The doll came with a variety of accessories and outfits, allowing children to explore fashion and identity. Kenya was more than just a toy; it represented a significant step towards diversity and representation in the world of children's dolls, resonating with a community that had been underrepresented in this space for too long.
History
Kenya doll has a prestigious history and when it was planned to be reintroduced into the market they wanted an updated marketing plan that reflected the current times. Music was infused to create alternative marketing avenues and additional revenue streams.
Technology
To gain a foothold in the toy marketplace, technology was used to promote the updated Kenya doll across social, not only as a doll but also as catchy children’s music produced by mainstream writers and producers.
Evolution
This is the original commercial that ran for Keny doll in the early 1990’s.
The updated music video for the Kenya doll brand